25A What's Next?

Existing Market

Step 1: I would like to incorporate study businesses like Smokin' Notes and Study edge as an application on my tablet. This would help customers use the tools they are already using and merge them with their exercise. 

Step 2: In terms of what I believe customers would want to be added to the product, I believe that they would want more study tools applications that are already on the tablet and maybe even have read out loud tools that the tablet reads your notes to you. 

Step 3: I think the first step I need to take is to reach out to study businesses and see if they would be interested in merging with my product. This would help me out and give my customers a new tool to use. I can then begin to work on what would be an efficient way for the tools to work and how the customers will actually be retaining the information while they run. Another step is to advertise to our customers throughout the schools and the study tools they already use. I will also be incorporating subliminal advertisements. This can help me financially with start my company. My product also has to be unique from other competitors, I want to focus on my customer's experience. My product must continue to be unique by creating a great customer experience that my customers would want to go back to.


New Market

Step 1: My next target would be for older people. This could be hard because the older you get the more responsibilities you have. Because of this, with time people learn how to organize and time manage. If I could learn how to make it less study mode and more just simple reading while they run this can be a successful product. 

Step 2: I think that I would be able to create value for this market because although the older you get sometimes comes with more responsibilities, like having a family. A lot of the time adults want to escape and use working out as a stress reliever but I can create a product that can be more soothing and not for such an intense workout and just read one of your favorite books. This can make my customers feel as they're escaping for a bit. 

Step 3: I think the interviewees would say that if I were able to create a screen that moves with your head and will make it easier to read their books and even though the line they are reading can be highlighted it will make it easier if they are running faster to have the screen move with them. 

Step 4: Prior to this new market I really didn't think that I would be able to come up with a way to get older adults to use my product. I believed that they did not believe in the high technology and just wanted toe scape from the stress they have. I also believed that there were other products that are treadmills and had the option to read a book on their tablet.

After doing this assignment, I do feel more confident, although I am not sure about how successful or easy it will be making my product unique to this market. I believe my existing market is more attractive to the new one although, I did get great pointers on the new market that I can add to my existing one.