21A Reading Reflection No.2

Book: The Art of Social Media: Power Tips for Power Users by Guy Kawasaki

Theme:
The general theme of this book is on how social media presence should be focused on your business to get the most recognition out of your brand.

Connecting:I believe this book connected and enhanced what I am learning in ENT3003 because the book was able to teach me on how to manage and treat my social media in order to obtain the most use and recognition for my brand. I believe that this book is a book everyone should read because nowadays social media is the number one way to promote your business and products. This class is about how to create and how to further proceed with your product and using social media is one of the first steps in order to get your business known.

Exercise:
If I had to design an exercise based on this book I would suggest students to create a social media page and promote and talk about their product. This would be kind of like what we do in the blogger post. Every person in their group would follow each other on the social media page and be able to comment and provide feedback. To follow that, I would also suggest that they would answer questions like how they think their social media standing has improved throughout the semester.

Best Surprise:
The thing I was surprised most when reading the book was how certain social media like blogging was so successful and a great way to engage buyers and fans to your brand. I never really thought about blogging is a way to connect with fans but I can now realize that maybe older people in the age range of 30 years old and up can be interested in this. I am saying this because I am not aware of any younger people who read blogs. I believe it could be because younger people are more interested in videos that are posted on YouTube. But blogging can be a great way to promote and interact with your consumers.