23A Your Venture's Unfair Advantage

1.Networking
Valuable: Knowing people who want to hire is key to being successful 

Rare: Depends on how well you may know the person you are networking with 

Inimitable: Usually people have some sort of connections 

Non-Suitable: If you have zero connections then this may not be suitable

2.Social Capital
Valuable: the connection of the people you know can help you prosper

Rare: Everyone has a different circle

Inimitable: Not everyone will receive the same type of help 

Non-suitable: The relationships I have are suited only to me. 

3.Target Audience

Valuable: Makes you focus on the specific needs your audience needs

Rare: Creates brand loyalty 

Inimitable: can be copied 

Non-suitable: can be suited

4.Large customer group

Valuable: Yes, more customers means more money 

Rare: not really rare 

Inimitable: can be copied 

Non-substitutable: can't be substituted

5.Leadership

Value: valuable in starting a business 

Rare: the knowledge that I possess is different for everyone

Inimitable: can be easily copied by other people 

Non-substitutable: another leader in their own business can provide tips and help

6.Location 

Value: There is value about having my business in college towns where students are
always on the go

Rare: It depends on where you decide to conduct your business and if there are a
a lot of your targeted audience

Inimitable: It is easy for others to copy 

Non-substitutable: not suited

7.Dedication

Value: Very Valuable to achieve your goal

Rare: everybody has a different standard of dedication 

Inimitable: hard to copy when you can more passionate than others

Non-substitutable: Not suitable 

8.Simple and efficient

Value: Yes, making someone’s life simple and efficient makes them happy 

Rare-: not that rare since people only are interested to purchase things that make them
happy 

Inimitable: can be copied

non-substitutable: can be substitutable

9.Communication

Value: My communication skills are valuable in my business

Rare: The way I interact and speak is unique 

Inimitable: hard to copy since no one can copy how I speak or interact with people 

Non-substitutable: Can be suited 

10.Unique market

Value: It is large and valuable 

Rare: Not rare 

Inimitable: Can be copied 

Non-suitable: can be suited 

My most important resource is my dedication. People are successful in what they are doing only if
they are passionate. If you lack passion then it will lead you to failure. You see how your product is
special and most importantly you are willing to do extensive research to not only make your
business successful but to also expand and grow.