9A Testing the Hypothesis Part 2

Interview 1:
I spoke with my friend's roommate, she is 29-years-old and not too long ago came from Italy and is a current student at UF trying to graduate with her PhD. I found out that growing up in Italy and with age, she has found it harder to find the time of day to workout. In this interview, I found out that although she didn't necessarily work out back in her home town she did walk a lot. That walking everywhere was in some way her form of exercise but she also does not have the income yet to invest in a product like mine. She would prefer to take advantage of the gym that is for free at her apartment complex. She did say that when moving here there is a significant amount of walking around campus but that it's not nearly compared to the amount of walking she did back home. She found my product interesting but said she rather just place her phone on the treadmill she has in her complex and read her studies there.

Interview 2:
I interviewed my cousin in New Jersey. He is 18-years-old and just started college. He's just getting a hang of how to time manage everything he wants to do throughout the week. He expressed to me that my product would not be useful to him because although he does have weeks that are busy that he always finds the time to go workout. He has involved himself in the soccer club at school and says that is what has given him the motivation to workout and devote time to himself to make him feel better. I found out that people might already be active in their clubs and would prefer to work out as a form to get away from their studies and not merging them together.

Interview 3:
I interviewed a 47-year-old woman who works a full-time job and is a mother to twins that are 16-years old. She expressed that her kids were both on the cheerleading team and travel a lot due to competitions. I found out that because of her busy schedule she doesn't have the time throughout the day to go to work, be there for her kid's competition, go home and cook for her family and then somehow workout. Although the idea of my product sounded nice to her she claimed it would be an unrealistic thing for her to actually use and that even if the product was provided at her job she does not have the motivation to use it because of how busy her day is. I found out that even if people might have a busy schedule they just sometimes simply do not have the interest of working out and are okay with their current health condition.

Interview 4:
I interviewed a 20-year-old stem major who is currently stressed about all the back to back exams she has been having. She expressed to me that her studying is a lot of practice problems and that she sees the potential in my product but does not believe it is for her. She emphasized how she needs to be sitting down in a quiet room and completely focused on her studying or else she is unable to memorize or understand what she is studying. I found out in this interview that not everyone can study off a tablet by just reading and sometimes actually need to do practice problems and so my product would be inconvenient for them.

Interview 5:
I interviewed a 61-year-old man who has always been into fitness. He expressed to me that although his body has changed and now, of course, has belly going on that he doesn't see the need for my product. He claims that people nowadays are making so many excuses and that when he was younger he always found the time to work out and that it is just now that with age he has struggled with working out but still takes walk around his neighborhood with his dog. I found out with this interview that the older generation doesn't believe in all the high-end technology there is now and doesn't understand how complicated it could be to simply work out.

Inside the Boundary	Outside the Boundary
Who is in: Students or people who have very busy schedules and are unable to fit their workout throughout the week.	Who is not: Those who have good time management skills, those who did not grow up with high-end technology and just simply workout and those who simply don’t have an interest in working out.
What the need is: A way to merge your studies and readings with working out	What the need is not: A waste of money when people are provided free services of working out at their apartment, school or job.
Why the need exists: Many students or people, in general, have a hard time managing their time and accomplishing all their tasks throughout the week without feeling the need to have to choose something over doing something else.	Alternative Explanations: People would rather just find the time to do both studying and working out separately. When working out should be a stress-free zone and not combing the stress with working out.