Thursday, February 20, 2020

12A Figuring Out Buyer Behavior No.1

Pick a segment:
Students who have busy schedules and struggle with time management. 

Interview 1:
The first student I interviewed said the need awareness was pertinent when they first experienced starting college. Although her first semester was not as bad as it is now she found it hard to adjust her routine to what it was before. She claims that now it's harder than ever. She has also decided to start working part-time and does not have time to work out. At times when she's at the library all day she wishes she could just walk around but knows that she doesn't have to waste. She consults the frustration she has of not being able to work out like she used to because of everything accumulating with her mom. Occasionally though, when she has about ten minutes to spare she will try to google a ten-minute work out before the shower but wishes for more exercise. 

Interview 2:
This student I interviewed has expressed that he has set personal health goals and has realized because of his busy schedule, the goal he wants to achieve is taking longer than expected. He works out throughout the week but not as much as he would like to because of school. He realizes this stress when he looks at the time when he is at the library. By the time he gets home he is exhausted and does not have the energy to work out. He has googled hacks on how to study lightly while working out but has found that when he tries out the hacks that are inconvenient because he loses track of where he is reading and hates having to constantly grab his phone to change the screen. 

Interview 3:
The last student I interviewed realized this was an issue during her senior year. She said that she's not quite sure why this wasn't an issue for her two years ago but expressed that it is possible because as the semesters go by the harder her classes get and the more it requires her to devote her to time to study. It is usually around 3pm after going to her classes when she realizes that time is passing by so quick and notices she won't have time to work out. She sometimes will force herself to go to the gym late at night but says that is a very rare occasion. She has talked about this situation with her dad and even offered to pay for a gym membership but still does not think that will be a solution to her because that is another thing that has to be added to her list of tasks. She's mentioned that her cousin told her she has the same issue and will just walk on the treadmill and hold her book as she reads and said that she has yet to try out her cousin's advice but seems a little uncomfortable to be holding a book while trying to work out. 

Conclusions:
Overall, everyone is aware of this need. Especially students that are learning to control their time management. It is something that is essential to them and a form of stress relief and could be an easy solution for students who care for their health but also care for their studies. It could possibly reduce the stress of students and can potentially improve their academic performance. 

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